Author: George Pejovic

Why the Brand Name change? (Part 1)

We've been building brands and crafting digital experiences for 5+ years now. With that said, there has been both, triumphs and challenges as we stick to the core universal design principles and methodologies, which are:

  • Equitable use.
  • Flexibility in use.
  • Simple and intuitive.
  • Perceptible information.
  • Tolerance for error.
  • Low physical effort.
  • Size and space for approach and use.

With changing technology landscapes, cluttered with brands without soul, we thought it would be best for our company to visually demonstrate these principles.

The ye ol' wives tale is that Brands take about 5 years to penetrate market and begin generating revenue from brand.  Ha! So we've flipped the script.

Now, before I go further in providing you the outline of how we came up with it, let me share some of my thoughts on the importance of your companies brand. (Bear with my ramblings ).

Not only does your brand reflect the internal culture of your company, it in essence is the magnetic pole in which all business will be gravitating toward. It continuously expands and develops both your customers and your companies future.

Now, from a macro perspective, think of it like this - think of a mass of stars coming together to form a solid planet. This is your companies brand. The stars = your customers and staff with each star bringing it's own uniqueness to the formation of the planet and gravitating toward it's solidarity, uniformity and function;

  • So what is the planet about?
  • What is its purpose in the cosmos?
  • How do you align all these stars to vibrate on the same frequency?
  • What message are you emitting to each star to help the whole planet you are forming, function, be practical and polarise positive?
  • Why does it exist and what are you doing right, to have so many stars accelerate towards the growth of your planet?

Your brand is the feeling your customers will experience from the start to finish of their purchasing cycle. So with that last statement in mind, consider your clients perception of your company when they first receive your little email signature, receive response to their enquiry online or receive your delivered product.

What is your business? How is it creating positive culture?

It's NOT just about a logo. If it was, plenty of $200 logos would become monsters in the business world. Brand is a by-product of the invested time of collaborative contribution, research, revision, support and evaluation of the inner and outer workings of your business.

Now, that you have a little bit of the background behind the decision. In Part 2. I will enlighten you to our process. I hope you enjoyed the read. Stay tuned.



Difference between UX and UI

Right. So here we go again. I'm writing. Be careful.

So in order to enlighten you great minds and thinkers, we've had a lot of questions around the abbreviations for UX (User Experience) and UI (User Interface) design. Most of the time when we pitch clients or send proposals, we do our utmost to break it on down as simple as we can.

It's pretty easy to understand but I thought it worth some time to throw something zhush mush (as my grandma would say) together to help explain.

(Masters of the arts, correct me if I'm wrong, but I think I'm pretty on point.)

Both of these work together but I wanted to take the time to illustrate how and their importance in the web world in particular.

So with that said Imma' take you on a date:


User Experience is the greeting on entry to the resteraunt, the atmosphere, smells, eating the wonderful meal, and feels of satisfaction when you hand over your cash money.


User Interface is the door, the decor, the polite waitress, the plate, the Sirlon 350gram (sorry vegans) served with grilled zuchinni and roasted heirloom carrots, the cuttlery, laser engraved glasses, embossed servietes, wine, and the fancy door handle you grabbed on the way out.


UX - User Experience


Now that I've made you hungry, UX is the beast that embodies everything. User experience is exactly that, it is what the user experiences. I know it is broad, but essentially, it is all about the experience from start to finish within your application or website. From the time they click your URL to the time they send their enquiry or make a purchase and everything in between. The User experience is the combination of elements that make things awesome to use.

It ALL starts with Reseach, Content and Strategy. Taking into account your business message and feel, competitors, market challenges and problems. Your audience and formulating a strategy on how to tackle the problems. Once all of this magic is done, we usually get right into the Wireframing. Wireframing allows us to build out quick sketches of how the interaction and flow will work. It allows us to do all the testing and iterations to work out how we will direct the customer through, what they will see, feel and how they will interact. (side note: Interaction specialists can be specialised) We can usually test the Experience on users before heading into any development and this is the best way to get user feedback on your website or application before the world come in to eat.

With user experience, we usually get all the team and clients involved, in the initial phases and prototyping. What this does is it makes sure everyone knows where everything is at all the time. No ones left in the dark. We also ensure we have all the right tools in place here, to track analyse and further improve the experience once we run the heard through the funnel.


Now to the other partner:

UI - User Interface


Now that you're all up to 'date' (pun intended). All the items you interact with through your epic meal time are what help with the overall experience. The User Interface is all about the 'tools' you just used to consume that meal that you indulged in.

When we approach User Interface design it all starts with the brand. We throw in a pinch of reference from the Atomic Design Methodology and refer to the UI as the Atoms, that basically make up everything.

The user interface design is the process in which the User Experience is translated to the user. In simple terms the interactional components. Taking it back to the date it is the; door, the decor, the polite waitress, the plate, the Sirlon 350gram etc.

With the user interface design, we need to know about the brand. (If we haven't designed or developed it) we need to deeply understand the customer. We do that through Research. Design research, brand guidelines, the brand landscape, colours, typography etc. We use all of these elements to translate into the User Experience to create the look and feel.

We are continually doing research on and keeping up to date with developments in technology and it's advanced to ensure your customers' meals look as delectable as they are to consuming.

Here is where we 'dress' the prototypes we developed above prior to going into development. We call this UI Prototyping and are known for using tools such as Invision Sketch to showcase the functions for further research, testing and approvals. UI design also encapsulates the interactivity and animations used to give users the extra 'spice'.

It's also important we design the interface to work on all devices. With the ongoing growth in technology and variations in devices and attention, it's important we keep each experience unique. Google also keeps up on these things and ensures those who use the right 'recipe' are kept top-shelf in their cake.

Once the Interface is done, we hand it over to our wizard to put it in the oven and use science to cook the experience so you can deliver it to the customers' table as quick as possible.

And there you have it. A tasty delectable experience is lovingly crafted in the kitchen for your projects.

I hope I have left you full and satisfied with this article. If you have any questions or want to know more about UX and UI, or hit us up here.

I need a Website.

How strong is your Hustle?

As creatives, we watch a lot, test and learn, then learn some more.

We've had the wonderful opportunity of being in this industry for quite some time and being part of some epic transitions and growth. Being in the game and watching the changing demographic of the web over the years has enlightened us to many things. We have worked with smaller startups to larger customers and firms. All with different requirements, ideas, concepts, and concerns regarding what they like what they want to achieve.

Being service providers, we get the opportunity to see how things operate across multiple disciplines. Listening, learning and the help producing results through research and execution.

As startup culture grows so too does the innovation in technologies and applications built around and supporting the growth ie Social Media, Content Platforms, CRM's, Productivity tools. It can be some scary s**t, thinking about starting, working out where to go, what to do and where you fit, especially with different markets with attention in different locations, multiple vendors, companies. Nothing happens unless you Start though.

So let me arm you with some points to consider when making an investment in a Website to navigate through the landmines of opinions and theories, from our takeaways being in this game translated through the basic principals. This will not only help you make a better investment decision but also help the company provide you with the tools to gain a deeper insight into things. Win-win.


The Dr. Who do you do it for?

Yep, I went there. The market is real and where the attention is applied, is constantly changing. Aimlessly delving into the empty white space abyss of 'I just want a website' is little to work with. To design an experience for your customer, you need to know who they are and what they go to feed. Doing some market research in competitors and your own market will help any business designing and developing your website. Remember this research is not about what you think it needs to look like, it's about what your customers need, so apply some empathy and solve their problems.


What the hell do you do?

You have to harbor a clear understanding of what you want to achieve with your websites. But more importantly, what your business is! Are you selling a product, a service, a concept? Are you just providing information to customers? Get back to the core and find the essence of what you're doing - this will help whoever builds your website to clearly understanding your business and its purpose.



In some cases, some business' want to stay underground and not let people know where they do things. However, in most cases, it's important to tell people where you do things. There are various ways to serve advertisements, target surrounding suburbs/businesses and gain business locally. Not to mention if you are an online retailer, wouldn't you want people to know where your store is? Make sure you keep in mind what you would like to achieve with your location. There are a number of tools and platforms in the industry today to help with geolocation. So if this is a good strategy for you to create more business be sure to provide the people building your website your location feedback.


When do you do it?

Ahh, you do it now. Not tomorrow, not in a week. If you're reading this, you're thinking about a new website, a re-design or just genuinely interested in user experience (Yeah I think it's awesome too), so don't lose that momentum. It's not going to hurt you to get prices and at very least start the conversation so you are more informed than you once were. If you're interested in getting started, hit us here or read on. The Launch time of a website can depend on various factors; Your market's peak times, Key services, Onboarding for User Testing etc. Preparing a launch strategy can be helpful, depending on your industry. It can help by gathering the heard through multiple other avenues to open the curtain to brand new shiny things and establish metrics from the onboard. A factor to consider is, depending on the complexity of your business needs, give the company building your web site enough time to execute. If you want it in 1 week, it won't happen. A general build takes approximately 7-8 weeks if you want quality. If you don't care about quality code, speed & efficiency and are someone who likes to splash paint outside the lines, then some companies can do it quicker. So just keep that in mind. 😉


Why do I need a Website for my Business?

Well, this is kind of a silly question but I will try and answer it without sounding too sarcastic. There are many reasons why a website can help being, people will see who you are and what you do - maximum exposure. However, this raises the question on preparing your social strategy - particularly collecting information outside of the website and which platforms will work for your business and marketing. Not all social platforms fit the needs of your business. It is important to target effective platforms, build your processes around them, learn, then move to the next. Providing this information to the company who builds your website will help in working out if it is a necessary feed required, ie social shares, Pinterest, Facebook.


How do I build it?

Contact us. Or alternatively, if you have an agency in mind, shoot them an email. First, remember to prepare yourself with the above information and below are a few things to consider:

  • Make sure they are transparent with where the budget is going and how they will achieve your goals.
  • What are their capabilities? Do they have the resources to reach your goals?
  • Will they help with a full strategy or only build you a website?
  • Remember it's not just about how it looks and the fancy items.

If you have any questions with your new or rebuild, get in touch with me and I would be happy to help steer you in the right direction. Or alternatively, drop a comment below on what you would like me to cover in the next Article drop. I would love to hear any questions you have and would love to help where I can.




Print Is Timeless

Once upon a time we as humans were truly tribal creatures as people would gather around the fire and listen to the words of the village elder. Much folklore would never leave the tribe, maybe a stray story would become legend as a traveller would sit in for a night and move on the next day but otherwise everything would be verbally passed on from generation to generation who each may add a tiny twist and flavour of their own.

Moving along the timeline we've pioneered the manufacture of Papyrus, Parchment, Hemp, and more. At the essence of these processes is the use of a natural substance such as plants or animal skin to produce a material that can be used for wrapping, writing, artistry, anything!


Print is Culture

Wikipedia tells us that papyrus was manufactured as far back as the third millennium BC. Material uncovered from this age shows us the impressive craftsmanship of this age but more impressively the resilience of information. If it wasn't for these early forms of print a vast treasure trove of cultural heritage would truly have been lost to the sands of time.

A few examples:

  • The American declaration of independence was written on parchment and survives to this day.
  • The Bible is in all likelihood the most (re)-printed and known book that's known to have been with us for quite some time courtesy of the Gutenberg press.
  • Manuscripts such as the Codex Leicester

This is but the tip of the iceberg why print is timeless and why you should realise how spoiled we are in this day and age for being able to grab a piece of paper, put it in a printer, press a button and out come your thoughts frozen in time.

Before the telegram, before the radio, before the television, before the internet, before any of these modern innovations print was the only method of sharing information across vast distances.

Through my travels, I have come under the impression that a lot of businesses assume print is a dying solution to their marketing collateral and are beginning to see print as a medium that's no longer relevant. They say the ‘Web‘ is the future, the ‘be all’ of information sharing. I do agree, web plays a huge role in our current times, however don’t forget where we came from.


Print is Beauty

Print when done properly can be as beautiful as making a painting. In fact there's a bevy of similarities! Within print design we have an endless supply of colours, fonts, paper stocks, paper sizes, textures, and more to choose from. The composition of the design elements, the wording, how the folds are made, there really isn't a single method that suits all print material.

You're probably familiar with the experience of having a few business cards strewn about on your desk, maybe on occasion you'll pick one up and fiddle with it while your on the phone or when you are lost in thought. You may not realise it consciously but quite often you'll pick the one that's the most engaging and this only tends to happen with cards that have received a proper branding treatment and send a clear message.

This is something that won't happen with an email signature or a PDF invoice hiding in "My Documents" archived 10 folders deep. You can't touch it, you can't 'see' it, you can't smell it. Everything that makes print 'human' is lost in the digital domain.

An impression that lasts, is an impression that has a physical presence.


Print is Lemot

It saddens us to see that a lot of investment goes into designing and creating an effective communication process with a corporate website yet why then does the printed brochure go something like; heaps of information in small area, poorly processed photographs, quick, press print!

There is no beauty in this, it's just fodder and communicates nothing!

Take it back a step and think about what your business requires. A look book? portfolio? examples of your work? a kick ass price-list that people will want to take home just because it looks good? Any of these are a powerful ways to communicate to your potential clients what you stand for and what you are on about. When done properly it not only serves as an excellent tool to get your message across in a form that your clients are familiar with, but it can also boost your online presence. Print and the Web can work in harmony if you want it to and if you want let us do it for you.

Our name is Lemot, and we like to make beautiful things that last.


  3. Q145. "What kind of paper was the Constitution written on?" 
  6. The Codex Leicester (also briefly known as Codex Hammer) is a collection of largely scientific writings by Leonardo Da Vinci.