Lacking a clear brand identity? Do you feel like your brand visuals do not properly tell what your company is about?
The team at Yah crafts brands that have purpose, style and clarity of message over all the touch points – from the logo to the packaging design to the digital marketing.
Starting with a thorough examination of the organisation, its principles and customer base, we work with the directors or marketing managers to develop a design brief: a comprehensive document that outlines exactly what they expect from their brand.
Once we have the vision and guidelines in place, the team starts to brainstorm concepts on paper. We believe that it’s important to start brand and logo design in the physical realm, not in the digital. Starting with pen and paper ensures we create brands that are effective in the real world, and not just suited to digital spaces.
Are you ready to captivate your audience with a brand new look?
Are you customers perceiving your business in the way you would like them to?
Starting with a thorough understanding of your business values and goals, we create everything you need to build a successful brand identity to reach these objectives. This begins with the fundamental points of contact your audience has with the brand, such as the brand name, colour scheme and concepts of the logo design. Presented as a stylescape, this is where we shape the first impressions your business will leave on your potential customers.
Looking for a new logo that engages your audience?
Your logo is one of the most precious and most visible elements of your brand. When establishing a new business or rebranding an existing one, it’s vital that you design a logo that really gets to the heart of what you’re about. But a good logo designer doesn’t just give you what you want – they will work with you to establish a logo that really speaks to your customers as well.
Are you struggling to keep your branding consistent throughout your materials?
From start-ups to multinationals, every business needs a brand style-guide to ensure branding consistency throughout all its communication vectors. Covering all aspects of your branding strategy, this document sets out your branding identity in clear and simple terms. Allowing for seamless consistency, a good brand style-guide is the ultimate point of reference for a strong branding strategy. It can help you maintain the same character and style across all business materials, giving your brand consistency and allowing you to develop a distinctive aesthetic.
Brand Messaging and Copywriting
Do you want to create brand messaging that really resonates among your target market?
Brand messaging and copywriting is an essential part of your business’ identity. The style of messaging you put forward can influence how consumers perceive your brand and their willingness to use your products and services. This is why it’s crucial to get your wording right. The intangible nature of brand messaging and copywriting can make it difficult to develop with any real sense of consistency – but there are ways to ensure you get an impactful message across. Yah can assist you with the development of a quality brand messaging strategy and copywriting, allowing you to increase consumer awareness and create lasting impressions whilst ensuring consistency.
Storyboarding and Mood-boarding
You have a book, video or game project and you need to visualise the sequence of your story line before producing it?
Storyboards and mood-boards are a fundamental requirement of any motion picture, animation, motion graphic or interactive media sequence. This is how our UX designers help you to visually develop your ideas and make them come to life.
Icons, Illustrations and Animations
Are you looking to create a new user experience that will better captivate your audience?
Even the little things can make a huge difference in your collateral designs. It might not seem like big components, but icons, illustrations and animations will greatly influence how a user understands and interacts with your solution. Our graphic designers will craft all the visual elements required to appeal to your customers while staying true to your business’ values.
Do you need templates to seamlessly present your brand across your materials?
A template controls the overall look and layout of any collateral. With the aim of maintaining consistency across your digital and print materials, it provides the framework that brings together common elements, modules and components as well as providing the overall style of all your collateral. From business cards to letterheads, reports or websites, Yah can design all your template needs.